Hennessy Ginger Serve Campaign

A campaign concept for Hennessy’s drink Ginger Serve using influencers to promote the way they enjoy it to their audience. The campaign predominantly runs across social media, however broadens its reach by utilising OOH, in-store and print advertising as well. Additionally, a mixology masterclass sponsored by Hennessy inspires people to mix their own Ginger Serve, as well as other drinks using Hennessy Very Special.